One of the questions we get asked the most is: “How do you decide which trends to focus on?”
The answer? It’s part instinct, part research, and part experience, but mostly, it’s about knowing what works for our customers.
There’s no shortage of trend reports, websites, mood boards, or micro-aesthetics swirling across the design world at any given moment. From catwalks to creator feeds, the volume of inspiration is endless. But our job at Wild Apple isn’t just to chase what’s new. It’s to find what’s next and lasting, and what will work across the kinds of products our customers are actually creating.
We Track Trends That Translate to Home Decor Products
At Wild Apple, we specialize in art licensing for home decor and lifestyle products. That means we’re not just looking for what’s visually exciting; we’re filtering for what will sell across formats, categories, and price points.
We focus on:
- Trends with broad consumer appeal (but not mass-market fatigue)
- Looks that work for both brick-and-mortar and online retail
- Styles that resonate globally but are still relevant for the North American market
- Visuals that scale across product types, from wall art and stationery to textiles and tabletop
We’re not here to predict fleeting TikTok aesthetics. We’re here to help you build collections that feel relevant now and six months from now.
Where We Look: From Street Style to Store Shelves
Our trend process is rooted in curiosity. We’re always watching. Always absorbing. Always scanning the horizon for the threads that connect consumer culture with commercial success.
Here’s where we gather inspiration:
- Fashion brands at the forefront of color and pattern design
- Interior designers setting the tone in real homes and high-end projects
Retailers and e-comm leaders, we comp shop constantly - Social media, especially independent creators and niche style communities
- Music and culture, what’s on stage often ends up on shelves
- Consumer and trade media, magazines, TV, podcasts, and even newsletters
- Customer feedback, from our art licensing partners who share what’s working for their markets
Sometimes inspiration comes from a perfectly styled boutique in a small town. Other times, it’s a Paris runway. We keep our eyes open to everything.
Then We Filter Through the Wild Apple Lens
Once we’ve gathered insights, we ask the real question: Will this trend work in art licensng and home decor?
Not every look translates. A great color might not resonate as a pattern. A bold style might not work across home decor products. Our team, creative directors, art curators, and licensing experts, decide what fits, what evolves, and what gets left on the mood board.
We look for trends with visual clarity, commercial flexibility, and enough emotional pull to connect with buyers. That’s the sweet spot.
And because we create licensing-ready artwork, we build collections that work across color stories, seasonality, and product categories, so our customers can make the most of every image.
Trendspotting Is in Our DNA
We don’t turn trend forecasting on and off. It’s baked into how we think. We read the room. We read the world. And we read between the lines of what consumers want before they know they want it.
This isn’t just something we do once a year when the new colors come out. It’s a daily practice. A habit. A mindset. Because the more dialed-in we are, the better we can serve the brands, manufacturers, and retailers who rely on us to help them stand out and stay ahead.
Want to See What’s Trending?
Our latest lookbooks, curated collections, and bestsellers page are full of insight into what’s working in the world of licensed art.
Want to see our latest trend report? We’ve got it online for viewing anytime.
We’re always watching, and always happy to share what we see next.
