Summary Ethical art licensing connects respect for artists with responsible product development. At Wild Apple, that means licensing artwork created by human artists, paying royalties reliably, protecting artists’ copyright and defining how their work can be used. We do not create or license AI-generated art. For home decor manufacturers and retailers, this approach provides a […]

There’s something refreshing about walking into a home and getting a sense of who lives there. The colours they love, the places they dream about, their sense of humour. The interest in more expressive decorating is showing up in ideas like “whimsy maxxing”, which celebrates playful details and interiors full of personality. Art feels right […]

Summary Holiday art is having some fun with color. From playful pinks and cheerful brights to cozy earthy tones, explore three palettes that bring a fresh feel to Christmas art and seasonal home decor collections. We love a classic red and green Christmas. But there’s something fun about seeing familiar holiday favorites in a different […]

Summary A compelling trend is a starting point. Explore how manufacturers and retailers translate home decor trends into product collections through thoughtful choices in colour, subject, scale and assortment. It’s easy to fall in love with a mood board. The colours feel fresh, the inspiration is exciting, and you can already imagine the collection coming […]

Summary Checks, stripes, dots and petite florals bring more than a finishing touch to a collection. Discover how small patterns add personality, connect home decor products and create fresh possibilities for art licensing. Are patterns a BIG deal in Art Licensing? Why yes, they are. A tiny floral can have a surprisingly big personality.So can […]

Summary Private label home decor is becoming more design-driven, with retailers looking for collections that feel distinctive, cohesive and ownable. Art licensing can help manufacturers and retailers build those collections by providing access to original artwork, experienced creative teams, a continual flow of new art and opportunities to collaborate with artists on custom or exclusive […]

Summary Fresh, optimistic and surprisingly versatile, Celery SW 6421 is Sherwin-Williams’ 2027 Color of the Year. This soft herbal green feels connected to nature without slipping into familiar sage territory, opening up plenty of possibilities for wall art, textiles, tabletop, accessories and home decor collections. Here is how we see Celery moving beyond the paint […]

  Summary The New Nostalgia is bringing heritage style back into home decor in a fresh way. Vintage-inspired furniture, dark woods, traditional florals, landscapes, folk art and handcrafted details are returning, but with updated color, scale and styling that feels right for today. The New Nostalgia in Home Decor One of the most noticeable home […]

Summary What makes a piece of artwork commercially successful? It is rarely just about whether it is beautiful. For art to work in the commercial world, it needs to connect with a market, suit its intended product and translate successfully from the artist’s original vision into something people want to buy, display and live with. […]