Even if you know your audience really, really well, chances are that it’s changing right in front of your eyes. None of the generations fit neat stereotypes, and they keep evolving.
Two years ago a group of us Art Copyright Coalition members began attending Chinese trade shows for the purpose of confronting copyright infringements. I admit I had doubts about whether the strategy would work, or just be a futile exercise trying to stop a tsunami. Remarkably, the strategy is working very well. Even though we […]