When you work in art licensing, Christmas art isn’t just a seasonal focus—it’s a year-round staple. While most people are just pulling out their garlands in November, we’re reviewing reindeer in April and finalizing Santa suits in August.
That’s because holiday-themed artwork is one of the top-selling categories in art licensing, and it touches nearly every corner of the home decor world. From wall art and table linens to cards, giftware, and cozy textiles, consumers love decorating their lives with festive cheer—and manufacturers need fresh, trend-forward holiday collections to meet that demand.
At Wild Apple, Christmas art isn’t something we do once a year. It’s something we do all year.
Why Christmas Art for Licensing Performs So Well
Let’s be honest, Christmas is emotional. It’s nostalgic. It’s joyful. It taps into tradition but always leaves room for a twist. That combination makes it a dream category for manufacturers and retailers looking to drive seasonal sales.
Christmas art licensing consistently outperforms other seasonal categories because it reaches across generations, styles, and shopping preferences. A classic cardinal painting and a pink-and-gold retro holiday pattern can live in the same collection because both speak to different parts of the market, and both sell.
For manufacturers, this means holiday art isn’t just decorative—it’s strategic. The right image can elevate a product, tie together a collection, and tell a story that resonates at retail.
What Makes Wild Apple Different in the Holiday Art Space
Every art licensor offers holiday collections, but at Wild Apple, we go deeper than just delivering cute Christmas trees. We help our customers:
- Identify the trends that will resonate with consumers next season
- Refine their collections by offering curated portfolios and portfolio-building tools
- Customize artwork to match color stories, formats, and product needs
- Collaborate with artists who develop fresh work specifically for your market
Whether you’re building a wall art collection, launching a tabletop line, or updating your soft goods, our goal is always the same: take the guesswork out of seasonal art and help you hit the market with something that feels both on-brand and on time.
Yes, Our Artists Really Create Holiday Art All Year Long
Behind every snowflake, mistletoe branch, and holly-trimmed wreath in our library is an artist who painted it while the rest of the world was in shorts. It’s not unusual for us to be reviewing gingerbread houses in July or working on sleigh scenes in the spring.
Because we work on a long production timeline, holiday art needs to be ready well in advance of the retail cycle. That means our artists and art directors are constantly building collections that reflect both timeless appeal and current design trends.
Of course, we’re always watching what’s selling. We’re attending key markets, studying trend forecasts, and releasing curated lookbooks throughout the year (and yes, our Christmas trend book is on its way, but we’re keeping those details under wraps for now).
What You Can Expect When Licensing Holiday Art with Us
Whether you prefer to self-serve through our website tools or work closely with our team on a seasonal strategy, we’re here to support your product development process.
When you license Christmas art through Wild Apple, you get:
- Access to a robust, searchable catalog of holiday imagery
- Monthly lookbooks with curated holiday collections
- High-resolution, print-ready files
- The option to tweak, recolor, or reformat artwork for different products
- Personalized support from our art team on larger programs
We help you keep your holiday collections fresh, cohesive, and aligned with what consumers are actually looking for at retail.
Plan Now for the Holidays to Come
Whether you’re building a Christmas 2026 program or already thinking ahead to 2027, Christmas art for licensing is something worth prioritizing. The demand is high. The competition is real. And we’re here to help you deliver something that stands out.
If you’re ready to build a better seasonal collection—or just want to see what’s new in holiday art—let’s talk.
Because at Wild Apple, we make sure it’s always the most wonderful time of the year.
