
There’s something about gingerbread—the warm spice, the cozy nostalgia, the way it instantly transports you to twinkling lights, festive gatherings, and the sheer magic of the holiday season. And if you thought the gingerbread aesthetic trend had peaked, think again. At the Atlanta Market, where our Art Directors Gretchen and Jess met with customers and soaked in the latest trends, one thing was clear: gingerbread is still having a moment.
But this isn’t just about cookie-cutter houses with gumdrop roofs (though, let’s be honest, those are timeless). The gingerbread aesthetic is everywhere—from home decor to fashion, from scented candles to artisanal soaps, from wrapping paper to holiday dinnerware. It’s more than a trend; it’s a full-fledged sensory experience, blending tradition with fresh, modern interpretations.
The Rise of the Gingerbread Aesthetic
At Wild Apple, we’ve been watching the gingerbread craze roll across industries, fueled in part by social media (looking at you, TikTok) and a collective longing for all things cozy and nostalgic. But this isn’t your grandmother’s gingerbread—though we’d never turn down one of her cookies.
What’s driving this trend?
- Nostalgia Meets Fresh Design – There’s a deep-rooted love for classic gingerbread houses, but designers are reinventing them with modern color palettes, whimsical details, and intricate patterns that feel both familiar and new.
- Beyond the Cookie Tray – Gingerbread isn’t just for baking. It’s showing up on plates, mugs, table runners, and festive wall art—bringing that holiday warmth into every corner of the home.
- A Full-Sensory Trend – From gingerbread-scented candles and soaps to perfumes inspired by spiced molasses and vanilla, this aesthetic isn’t just visual—it’s immersive.
Where the Gingerbread Aesthetic is Landing in Holiday Art Licensing
At the Atlanta Market, buyers were actively seeking fresh takes on the gingerbread look—something that blends tradition with a contemporary twist. That means:
- Wall art with intricate gingerbread village scenes
- Tableware featuring stylized gingerbread motifs
- Festive greeting cards and wrapping paper with charming, cookie-inspired designs
- Patterns for textiles – think table runners, napkins, and even cozy seasonal pajamas
It’s a holiday classic that keeps evolving, proving that there’s always room at the table for a little more gingerbread magic.
-
Title: Christmas Treats III
Artist: Anne TavolettiSKU: 70374 - a SID27269JTitle: Christmas Treats III
Artist: Anne TavolettiSID27269JSKU: 70374 - aAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Christmas Chalk Gingerbread House
Artist: Mary UrbanSKU: 84077 - a SID27669NRTitle: Christmas Chalk Gingerbread House
Artist: Mary UrbanSID27669NRSKU: 84077 - aAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Festive Nutcrackers III
Artist: Yvette St. AmantSKU: 89871 - i SID30928Title: Festive Nutcrackers III
Artist: Yvette St. AmantSID30928SKU: 89871 - iAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Festive Christmas II
Artist: Anne TavolettiSKU: 91701 - a SID31652JTitle: Festive Christmas II
Artist: Anne TavolettiSID31652JSKU: 91701 - aAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Holiday Trimmings II
Artist: Anne TavolettiSKU: 78089 - a SID28777JTitle: Holiday Trimmings II
Artist: Anne TavolettiSID28777JSKU: 78089 - aAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Gingerbread House Pastel
Artist: Kathleen Parr McKennaSKU: 81954 - g SID27198RWTitle: Gingerbread House Pastel
Artist: Kathleen Parr McKennaSID27198RWSKU: 81954 - gAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Christmas Cheer VII
Artist: Laura MarshallSKU: 38771 - a SID22894NRTitle: Christmas Cheer VII
Artist: Laura MarshallSID22894NRSKU: 38771 - aAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Festive Nutcrackers Pattern IB
Artist: Yvette St. AmantSKU: 89875 - a SID30928Title: Festive Nutcrackers Pattern IB
Artist: Yvette St. AmantSID30928SKU: 89875 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Reindeer Holiday Pattern IA
Artist: Laura MarshallSKU: 75378 - a SID28351NRTitle: Reindeer Holiday Pattern IA
Artist: Laura MarshallSID28351NRSKU: 75378 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Festive Nutcrackers Pattern IA
Artist: Yvette St. AmantSKU: 89874 - a SID30928Title: Festive Nutcrackers Pattern IA
Artist: Yvette St. AmantSID30928SKU: 89874 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Christmas Cuties VI
Artist: Pela StudioSKU: 31389 - a SID21629Title: Christmas Cuties VI
Artist: Pela StudioSID21629SKU: 31389 - aAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Holiday Travelers Step 04A
Artist: Laura MarshallSKU: 43994 - a SID23206WATitle: Holiday Travelers Step 04A
Artist: Laura MarshallSID23206WASKU: 43994 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Gingerbread Christmas Pattern IA
Artist: Silvia VassilevaSKU: 68609 - a SID26262Title: Gingerbread Christmas Pattern IA
Artist: Silvia VassilevaSID26262SKU: 68609 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Gingerbread Christmas Pattern IVA
Artist: Silvia VassilevaSKU: 68615 - a SID26262Title: Gingerbread Christmas Pattern IVA
Artist: Silvia VassilevaSID26262SKU: 68615 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Holiday Trimmings Pattern VII
Artist: Anne TavolettiSKU: 78108 - a SID28777JTitle: Holiday Trimmings Pattern VII
Artist: Anne TavolettiSID28777JSKU: 78108 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Festive Nutcrackers Pattern VA
Artist: Yvette St. AmantSKU: 89886 - a SID30928Title: Festive Nutcrackers Pattern VA
Artist: Yvette St. AmantSID30928SKU: 89886 - aAll of our in-stock prints are printed on premium 80 lb cover paper.add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading... -
Title: Gingerbread Christmas IX
Artist: Silvia VassilevaSKU: 68606 - b SID26262Title: Gingerbread Christmas IX
Artist: Silvia VassilevaSID26262SKU: 68606 - bAll of our in-stock prints are printed on premium 80 lb cover paper.Buy Prints add to portfolio copy product linkview collectionmust be signed in for these actions
sign in here »Loading...
The Wild Apple Take on Gingerbread Art
At Wild Apple, we know that holiday art licensing thrives on a mix of nostalgia and trend-forward design. That’s why our artists have created a range of gingerbread-inspired artwork that blends classic charm with a fresh, modern touch—perfect for products that make the season even sweeter.
Whether you’re looking for traditional gingerbread villages, stylized cookie-inspired patterns, or an unexpected spin on this timeless favorite, we’ve got the art to match. And if the Atlanta Market was any indication, customers are still hungry for gingerbread everything.
Ready to bring this trend to life in your holiday collections? Let’s talk.