Patterns that do more than look pretty

Whether you’re working with wallpaper, wrapping paper, textiles, or surface decor, one thing holds it all together: artwork that’s built to repeat. That’s where step and repeat patterns for product design come in.

At Wild Apple, we design with the entire product line in mind. That means our artists don’t just stop creating one main image or icon. Every collection includes multiple images and matching step and repeat patterns created specifically for product development. These patterns bring flexibility and cohesion to home decor, stationery, textiles, and beyond, and they’re a key reason so many of our partners can build full product stories with ease.

We’ve got thousands of step and repeat patterns to choose from, and most come in multiple colorways, so you can match your brand, your season, or your style,  effortlessly.

What are step and repeat patterns in product design?

Step and repeat patterns are seamless designs that tile across a surface without visible edges. That means the image can be printed again and again, side by side, to create continuous coverage, perfect for wallpaper, fabric, and surface applications.

The “step” refers to the spacing of the repeat, and the “repeat” is the core artwork block that duplicates. These patterns are essential in:

  • Fabric and textile design
  • Wrapping paper
  • Wallpaper and murals
  • Gift bags and boxes
  • Stationery
  • Packaging
  • Soft goods like table runners and tea towels

Whether it’s a field of florals, a hand-drawn holiday repeat, or a tone-on-tone stripe, step and repeat patterns make it possible to scale art across all types of products and formats.

Why step and repeat patterns are essential for product design

  • They adapt to real-world materials: Patterns can be printed on curved, soft, or flexible surfaces , places where rectangular art simply doesn’t work. Step and repeat patterns fit the form of the product without compromise.
  • They give you more design control:  Need one pattern in five colors? No problem. Want to resize for printing on fabric or wallpaper? Easy. Our files are high-res and built to scale.
  • They’re designed to perform:  Unlike generic stock art, our patterns are created by artists and art directors who understand home decor product design, production, color balance, and the realities of surface design.

 

How Wild Apple artists build patterns that work

Every Wild Apple art collection includes professionally designed step and repeat patterns for product design, built from the same visual language as the main artwork. Florals, animals, fruit, textures, or abstract marks, we turn these elements into seamless repeats that extend the story of the collection.

Most collections include several coordinating patterns in multiple colorways. That means one trend can stretch across many products without becoming repetitive. You get the versatility you need, and your customers get a cohesive look they love.

All of our repeat patterns are:

  • High-resolution and production-ready
  • Created to scale up or down
  • Color-profiled for accurate printing
  • Matched to existing Wild Apple collections
  • Available in multiple color palettes

Thousands of patterns, endless possibilities

With thousands of step and repeat patterns in our library, and more added every week, you’ll find everything from holiday repeats to moody botanicals to pretty florals. Our patterns are created to help your products stand out, coordinate across categories, and connect with today’s consumer.

Whether you’re building a seasonal tabletop line, designing fabric collections, or sourcing surface art for packaging and soft goods, we’ve got you covered.

Bring step and repeat patterns into your next product line

When you’re ready to license art that moves beyond the wall, step and repeat patterns are the key to creating full-scale, retail-ready design collections. Wild Apple’s patterns are designed for real products, real surfaces, and real results.

Explore step and repeat patterns for product design at Wild Apple, or connect with our team to find the perfect files for your next launch.