As the owner and CEO of Wild Apple, I deeply believe that our company’s values and principles define us—every decision, every relationship, and every action reflects who we are and what we stand for. Wild Apple was built on creativity and respect for the artists we work with, and our commitment to remaining privately owned, with no outside investors, has enabled us to hold true to these values, without compromise.
In an industry that’s constantly evolving, it’s easy to lose sight of the principles that got you started. For me, our values aren’t just a foundation—they’re our guide.
Creativity at the Heart of Wild Apple
Creativity is more than a buzzword; it’s what defines our work. From brainstorming fresh concepts to tackling challenges for our clients, creativity is the common thread that unites us. For artists, creativity is a deeply personal journey. For us at Wild Apple, it’s the same—each new collection, each new customer collaboration, stems from a creative process driven by people, ideas, and a vision to inspire. We’re here to transform walls and products into something that speaks to people’s souls, whether it’s a piece in someone’s home, a collection for a hotel, or a seasonal trend gracing a retail floor.
But creativity doesn’t just happen. It requires nurturing and freedom. This is why we provide our team and artists with the resources, support, and flexibility they need to bring their visions to life. It’s a dynamic, collaborative process that produces collections our clients love—and that keeps us inspired every day.
Respect for Artists: Valuing the People Behind the Art
The artists we work with are at the heart of Wild Apple. They’re not just contributors; they’re partners, and we’re committed to honoring their work, compensating them fairly, and respecting their vision. The creative industry can sometimes feel transactional, but at Wild Apple, we aim to go deeper. Art isn’t simply a product. It’s a reflection of an artist’s journey, and we treat that with the respect and dignity it deserves.
Every artist we work with, whether they’re new to the industry or an established name, is valued. We’re transparent in our dealings, fair in our contracts, and genuinely invested in their success. That commitment shapes how we operate, from our licensing agreements to how we promote and support our artists’ work. We believe in building sustainable relationships that give back to artists, and that means they know they have a partner who respects and values them.
Independence Through Private Ownership
In an age where companies are often driven by investors or equity partners, Wild Apple stands out by remaining independently owned. I’ve chosen this path intentionally, with a vision to stay true to what I believe in, without outside pressure. That way my decisions aren’t influenced by venture capital or quarterly earnings reports—they’re shaped by my commitment to our artists, employees, and customers.
This independence allows us to prioritize what’s truly important: creativity, respect, and people over profits. Being privately owned means we don’t have to sacrifice our values for quick wins or shareholder demands. We can focus on the long-term, creating an environment where artists thrive, our team feels fulfilled, and customers trust in our commitment to quality and integrity. At Wild Apple, we can say with confidence that our decisions are based on an entrepreneurial vision centered on the best interests of our community, not the bottom line.
Driven by People, Not Profits
While we aim to be successful as a business, profit is never our sole motivator. We’re driven by the people we work with, the art we create, and the positive impact we bring to our clients and their customers. When we’re true to our values, success follows. We focus on building lasting relationships with our clients and partners, driven by mutual respect and shared goals.
This people-first approach informs everything we do. It’s why we maintain such close relationships with our artists, value our employees’ contributions, and go the extra mile for our clients. We know that our customers rely on us to help them stay relevant and connected to their audiences, and we honor that trust by ensuring they always have access to creative, meaningful art that resonates.
Looking to the Future
As we look toward the future, Wild Apple remains steadfast in our commitment to creativity, respect for artists, and independence. We’ll continue to be a partner our artists, customers, and employees can count on—a company driven by passion and purpose rather than profit margins.
Our values aren’t static; they evolve with us as we grow. We’re excited about what lies ahead, knowing that as long as we stay true to our core beliefs, we’ll be in a position to innovate, inspire, and make a positive impact in the world of art licensing.
To our artists, clients, and team members: thank you for being a part of this journey. We couldn’t do it without you, and we’re proud to have you with us as we continue creating, supporting, and growing together.
