Color of the Year season arrives with the same energy as fashion week. Bold announcements, dramatic predictions, and the collective gasp of everyone who works in design. One minute we are debating Pantone’s Cloud Dancer and WGSN’s Transformative Teal, and the next we are deep in the paint deck, checking what Behr and Benjamin Moore […]

The sun-soaked look trending in art licensing that refuses to stay in its season With winter approaching, it might seem a little rebellious to talk about summer, but that is exactly why this trend matters. After years of beige everything and interiors leaning heavily into cozy minimalism, consumers are craving something lighter. Something brighter. Something […]

Twice a year, designers, buyers, and brands from across the globe descend on High Point Market in North Carolina to see what’s next in interiors. The Fall 2025 market in October didn’t disappoint. While some showrooms leaned subtle and serene, others embraced the bold and nostalgic, but across the board, the visual storytelling was strong. […]

There is something powerful about seeing your work out in the world. A framed print in a store window. A journal cover on display. A canvas in a hotel suite. Art Licensing supports artists and it’s not just about validation; it is a livelihood. And for retailers and manufacturers, it is a way to bring […]

There’s a reason abstract art keeps showing up on best-seller lists. It’s bold. It’s expressive. And it fits almost anywhere. Interior designers, influencers, and retailers are embracing abstract art across every surface, from living room walls to boutique hotel rooms. In the world of art licensing, it’s one of the most adaptable, evergreen categories you […]

    Gretchen has been shaping Wild Apple’s creative heartbeat for more than two decades, guiding artists, collections, and customers through an industry that never sits still. She has lived the shift from paint-on-paper portfolios to fast, digital collaboration and data-smart decisions, all while keeping the focus where it belongs. Great art that resonates. At […]

Art publishers used to stock posters in standard sizes, printed on paper and shipped in bulk. If a manufacturer or gallery needed a different format or size, too bad. You had to make it work, or move on to something else.  But those days are behind us. Today, print-on-demand (POD) is giving wall décor companies, […]

Patterns that do more than look pretty Whether you’re working with wallpaper, wrapping paper, textiles, or surface decor, one thing holds it all together: artwork that’s built to repeat. That’s where step and repeat patterns for product design come in. At Wild Apple, we design with the entire product line in mind. That means our […]

Floral art that is soft, stylish, and always in season. Florals never go out of style, but they absolutely evolve. The latest floral art licensing trend take is dreamy, lush, and a little enchanted. We call it Floral Haven, and it’s one of the most requested looks across our licensing collections this season. From painterly […]