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Art Licensing

Art licensing is like a beautifully orchestrated dance—part creative vision, part strategic finesse, and a whole lot of passion. It’s about staying ahead of the curve, finding that perfect balance between creativity and practicality, and making it look effortless while you’re at it. Sure, it can feel like a whirlwind sometimes, but when you’ve got […]
When it comes to adding art to home decor, wall decor, and lifestyle products, manufacturers and retailers have two main options: licensing existing artwork or commissioning custom designs. Both approaches have their benefits, but choosing the right one depends on timing, budget, and business goals. At Wild Apple, we help businesses navigate the art licensing […]
Let’s talk about bows, pastels, and just a touch of champagne fizz—because the Coquette aesthetic is still having its moment, and it’s not slowing down. What started as a hyper-feminine, TikTok-fueled fashion trend (thanks, ballet flats and endless ribbons) has found its way into home decor, wall art, and, yes, even dinnerware, stationery, glassware, boxes […]
Print-on-Demand is Changing Art Licensing. Once upon a time (not that long ago), getting art onto home and wall decor products at retail was a lengthy, higher-risk process. Manufacturers had to commit to large production runs, predict trends months (or even years) in advance, and cross their fingers that their designs would sell. Enter print-on-demand […]
There’s something about gingerbread—the warm spice, the cozy nostalgia, the way it instantly transports you to twinkling lights, festive gatherings, and the sheer magic of the holiday season. And if you thought the gingerbread aesthetic trend had peaked, think again. At the Atlanta Market, where our Art Directors Gretchen and Jess met with customers and […]
Art Licensing for Dinnerware: Plates Are the New Canvas Dinnerware has gone from utilitarian to the star of the table. It’s not just about what you serve anymore—it’s how you serve it. With TikTok food stylists and Pinterest tablescapes fueling demand for Insta-worthy dishware, dinnerware manufacturers are under more pressure than ever to deliver fresh, […]
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