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Author: Anita Petersen

When you work in art licensing, Christmas art isn’t just a seasonal focus—it’s a year-round staple. While most people are just pulling out their garlands in November, we’re reviewing reindeer in April and finalizing Santa suits in August. That’s because holiday-themed artwork is one of the top-selling categories in art licensing, and it touches nearly […]
Not every trend comes in loud. Some show up with quiet strength, like a wide sky just before sunrise. That’s the energy behind the growing shift toward Western-inspired art with a fine art sensibility. The Home on the Range trend is gaining ground, not through cowboy kitsch or heavy rustic clichés, but through painterly landscapes, […]
You already know what art licensing is—and you probably know that Wild Apple has a massive catalog, a killer design team, and a serious eye on what’s trending. So we’re skipping the basics. Instead, we’re answering the questions manufacturers ask us once they’re already in it. The real-world, behind-the-scenes stuff like: Can you help us […]
Let’s talk about the blue and white renaissance happening across home decor right now. It’s not new, but it feels incredibly fresh—a return to tradition with a twist. From intricate toile and chinoiserie prints to hand-painted Delft-inspired florals, blue and white is showing up across every product category: wall art, ceramics, textiles, tabletop, bedding, wallpaper, […]
Art licensing is like a beautifully orchestrated dance—part creative vision, part strategic finesse, and a whole lot of passion. It’s about staying ahead of the curve, finding that perfect balance between creativity and practicality, and making it look effortless while you’re at it. Sure, it can feel like a whirlwind sometimes, but when you’ve got […]
When it comes to adding art to home decor, wall decor, and lifestyle products, manufacturers and retailers have two main options: licensing existing artwork or commissioning custom designs. Both approaches have their benefits, but choosing the right one depends on timing, budget, and business goals. At Wild Apple, we help businesses navigate the art licensing […]
Let’s talk about bows, pastels, and just a touch of champagne fizz—because the Coquette aesthetic is still having its moment, and it’s not slowing down. What started as a hyper-feminine, TikTok-fueled fashion trend (thanks, ballet flats and endless ribbons) has found its way into home decor, wall art, and, yes, even dinnerware, stationery, glassware, boxes […]