When you’re sourcing art for your market, whether that’s Canada, Australia, the UK, or anywhere in between, you need an art licensing agent who understands your needs, speaks your design language, and delivers files that help you move faster. That’s where working with an art licensor like Wild Apple makes all the difference. We’ve been […]

Let’s be honest. Color is having a moment, and we love to see it. Bold kitchens, jewel-toned sofas, moody painted ceilings. Interiors are braver, moodier, and more expressive than ever. But that doesn’t mean neutral is out. Not even close. What’s changing is what we mean when we say “neutral.” Gone are the days of […]

Color of the Year season arrives with the same energy as fashion week. Bold announcements, dramatic predictions, and the collective gasp of everyone who works in design. One minute we are debating Pantone’s Cloud Dancer and WGSN’s Transformative Teal, and the next we are deep in the paint deck, checking what Behr and Benjamin Moore […]

The sun-soaked look trending in art licensing that refuses to stay in its season With winter approaching, it might seem a little rebellious to talk about summer, but that is exactly why this trend matters. After years of beige everything and interiors leaning heavily into cozy minimalism, consumers are craving something lighter. Something brighter. Something […]

Twice a year, designers, buyers, and brands from across the globe descend on High Point Market in North Carolina to see what’s next in interiors. The Fall 2025 market in October didn’t disappoint. While some showrooms leaned subtle and serene, others embraced the bold and nostalgic, but across the board, the visual storytelling was strong. […]

Thanksgiving has always held a special place in seasonal retail and of course, art licensing. Nestled between the spooky fun of Halloween and the glitz of Christmas, it’s a moment of warmth, gratitude, and gathering , and consumers want their homes and products to reflect that feeling. For manufacturers and retailers, curating the right mix […]

There is something powerful about seeing your work out in the world. A framed print in a store window. A journal cover on display. A canvas in a hotel suite. Art Licensing supports artists and it’s not just about validation; it is a livelihood. And for retailers and manufacturers, it is a way to bring […]

There’s a reason abstract art keeps showing up on best-seller lists. It’s bold. It’s expressive. And it fits almost anywhere. Interior designers, influencers, and retailers are embracing abstract art across every surface, from living room walls to boutique hotel rooms. In the world of art licensing, it’s one of the most adaptable, evergreen categories you […]

    Gretchen has been shaping Wild Apple’s creative heartbeat for more than two decades, guiding artists, collections, and customers through an industry that never sits still. She has lived the shift from paint-on-paper portfolios to fast, digital collaboration and data-smart decisions, all while keeping the focus where it belongs. Great art that resonates. At […]