The sun-soaked look trending in art licensing that refuses to stay in its season With winter approaching, it might seem a little rebellious to talk about summer, but that is exactly why this trend matters. After years of beige everything and interiors leaning heavily into cozy minimalism, consumers are craving something lighter. Something brighter. Something […]

Twice a year, designers, buyers, and brands from across the globe descend on High Point Market in North Carolina to see what’s next in interiors. The Fall 2025 market in October didn’t disappoint. While some showrooms leaned subtle and serene, others embraced the bold and nostalgic, but across the board, the visual storytelling was strong. […]

Thanksgiving has always held a special place in seasonal retail and of course, art licensing. Nestled between the spooky fun of Halloween and the glitz of Christmas, it’s a moment of warmth, gratitude, and gathering , and consumers want their homes and products to reflect that feeling. For manufacturers and retailers, curating the right mix […]

There is something powerful about seeing your work out in the world. A framed print in a store window. A journal cover on display. A canvas in a hotel suite. Art Licensing supports artists and it’s not just about validation; it is a livelihood. And for retailers and manufacturers, it is a way to bring […]

There’s a reason abstract art keeps showing up on best-seller lists. It’s bold. It’s expressive. And it fits almost anywhere. Interior designers, influencers, and retailers are embracing abstract art across every surface, from living room walls to boutique hotel rooms. In the world of art licensing, it’s one of the most adaptable, evergreen categories you […]

    Gretchen has been shaping Wild Apple’s creative heartbeat for more than two decades, guiding artists, collections, and customers through an industry that never sits still. She has lived the shift from paint-on-paper portfolios to fast, digital collaboration and data-smart decisions, all while keeping the focus where it belongs. Great art that resonates. At […]

Art publishers used to stock posters in standard sizes, printed on paper and shipped in bulk. If a manufacturer or gallery needed a different format or size, too bad. You had to make it work, or move on to something else.  But those days are behind us. Today, print-on-demand (POD) is giving wall décor companies, […]

Orange and black will always be Halloween icons, but there’s a new Halloween art licensing palette making its way into the season, and it’s sweet, stylish, and totally unexpected. From soft pinks and candy purples to warm caramels and dreamy creams, licensed Halloween art is expanding beyond tradition. Think pastel pumpkins, costumed pets, cheeky gravestones, […]

Patterns that do more than look pretty Whether you’re working with wallpaper, wrapping paper, textiles, or surface decor, one thing holds it all together: artwork that’s built to repeat. That’s where step and repeat patterns for product design come in. At Wild Apple, we design with the entire product line in mind. That means our […]