By Shawn Harned, CEO and Owner When we think about art licensing, there is a lot to reflect on over 36 years. In 1990, Wild Apple began as a small art publishing and licensing company with a simple belief. Art makes the world more beautiful. Over the past three and a half decades, a lot […]

The sun-soaked look trending in art licensing that refuses to stay in its season With winter approaching, it might seem a little rebellious to talk about summer, but that is exactly why this trend matters. After years of beige everything and interiors leaning heavily into cozy minimalism, consumers are craving something lighter. Something brighter. Something […]

Art publishers used to stock posters in standard sizes, printed on paper and shipped in bulk. If a manufacturer or gallery needed a different format or size, too bad. You had to make it work, or move on to something else.  But those days are behind us. Today, print-on-demand (POD) is giving wall décor companies, […]

Patterns that do more than look pretty Whether you’re working with wallpaper, wrapping paper, textiles, or surface decor, one thing holds it all together: artwork that’s built to repeat. That’s where step and repeat patterns for product design come in. At Wild Apple, we design with the entire product line in mind. That means our […]

Floral art that is soft, stylish, and always in season. Florals never go out of style, but they absolutely evolve. The latest floral art licensing trend take is dreamy, lush, and a little enchanted. We call it Floral Haven, and it’s one of the most requested looks across our licensing collections this season. From painterly […]

Even when budgets shrink, people still buy art. They still hang framed pieces in entryways, gift notebooks with beautiful covers, and choose the tea towel with strawberries instead of the plain one. In fact, during uncertain economic times, the emotional value of art often becomes more important than ever. In the business of art licensing, […]

A little flavor, a lot of style Strawberries. Aperol Spritz. Sardines in a vintage tin. If that sounds like a dream snack board, you’re not wrong. But it’s also one of the most unexpected art licensing trends of the year. From wall decor to kitchen textiles, food-inspired art is showing up everywhere right now, and […]

The art licensing industry used to move at a seasonal pace, but now it runs on retail time. As consumer behavior shifts and retail timelines compress, art licensors are being asked to do more, deliver faster, and flex further than ever before. The art licensing industry is no longer just about offering beautiful work. It’s […]

  In a market where design matters more than ever, cohesive collections win. Whether you are creating a dinnerware line, a bath assortment, or a coordinated range of wall decor, consumers and retailers alike respond to products that tell a clear visual story. And what often makes that possible is licensed art. At Wild Apple, […]