Patterns in art licensing collections are far more than decorative fillers, they’re the glue that brings a collection together and the visual rhythm that makes products sing. While hero images and icons may steal the spotlight, patterns are often what transform individual pieces into a fully realized product story. For designers, manufacturers, and buyers looking […]

Butter yellow is making waves across the worlds of fashion, interiors—and now, art licensing.  This soft, sun-washed shade is the color to watch for Summer 2025, showing up not just in couture collections but across licensed art and design for home decor products. As a leading art licensing agency, Wild Apple is seeing strong demand […]

There’s a particular kind of pressure that comes with a blank room. Even for seasoned interior designers, building a space from the ground up can feel overwhelming. Where to begin? The walls, the palette, the statement pieces?  Here’s a suggestion: start with the art. While furniture, lighting, and finishes are essential, choosing artwork first sets […]

Gardens are having a major design moment. From backyard plots and kitchen herb corners to windowsills overflowing with greenery, the love of plants is everywhere, and garden-inspired art licensing is evolving right alongside it. At Wild Apple, we’re seeing a surge in demand for art that taps into this grounded, natural lifestyle. It’s not just […]

When you work in art licensing, Christmas art isn’t just a seasonal focus—it’s a year-round staple. While most people are just pulling out their garlands in November, we’re reviewing reindeer in April and finalizing Santa suits in August. That’s because holiday-themed artwork is one of the top-selling categories in art licensing, and it touches nearly […]

Not every trend comes in loud. Some show up with quiet strength, like a wide sky just before sunrise. That’s the energy behind the growing shift toward Western-inspired art with a fine art sensibility. The Home on the Range trend is gaining ground, not through cowboy kitsch or heavy rustic clichés, but through painterly landscapes, […]

You already know what art licensing is—and you probably know that Wild Apple has a massive catalog, a killer design team, and a serious eye on what’s trending. So we’re skipping the basics. Instead, we’re answering the questions manufacturers ask us once they’re already in it. The real-world, behind-the-scenes stuff like: Can you help us […]

Let’s talk about the blue and white renaissance happening across home decor right now. It’s not new, but it feels incredibly fresh—a return to tradition with a twist. From intricate toile and chinoiserie prints to hand-painted Delft-inspired florals, blue and white is showing up across every product category: wall art, ceramics, textiles, tabletop, bedding, wallpaper, […]

Art licensing is like a beautifully orchestrated dance—part creative vision, part strategic finesse, and a whole lot of passion. It’s about staying ahead of the curve, finding that perfect balance between creativity and practicality, and making it look effortless while you’re at it. Sure, it can feel like a whirlwind sometimes, but when you’ve got […]