BRAVE AND FEARLESS,
VIVA MAGENTA IS PANTONE’S COLOR FOR 2023
A bold pinkish red, Viva Magenta is a “pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” The last few years of Pantone colors have been safe and serene. Viva Magenta is anything but. Bold and bright, Viva Magenta is witty, rebellious and attention seeking.