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Genuine Article

This article on wall decor by Alexa Boschini in Home Accents Today begins with music to my ears:

“Adorning a room with new wall décor is perhaps one of the surest ways for consumers to change the overall look and feel of the space without breaking the bank.”

This is exactly the message that the entire wall décor industry can stand behind and promote. The thought has been around for a long time, and still carries resonance.  I’ve never heard anyone in the industry disagree with the idea, though we haven’t really capitalized on it either.

We seem to be too fractured an industry to run a consumer campaign extolling the affordable impact of wall décor.  There is certainly opportunity for retailers of wall décor to beat this drum, and perhaps all of us can support the concept through social media and blogging.  In the meantime we’ll keep repeating our shortcut, excessively direct message:

Buy Art.

READ THE ARTICLE

 

John Chester

John Chester

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